Seven Reasons to have Website Videos

Seven Reasons to have a Website Video

With millions of websites on the internet and all of them competing for consumer attention, it’s important to make your presence known as effectively as possible. It is one thing to get someone to view your website, but it’s an entirely different story to get them to stay on your website, look around, and actually purchase your products or services. Having a website video is just the thing you need to make your website stand out among the millions of websites available on the internet.

Grab Their Attention

Most consumers are busy and have limited time to surf the web. Therefore, you need something that will grab their attention the moment they arrive at your site and keep them there. A website video will enhance your site, give your viewers an interactive experience, and increase your chance of making a sale.

Watch not Read

Many people like to multi-task. If you have a video on your website, it will allow viewers to watch and or listen to your presentation while doing other things at the same time. Often times if a viewer only has the choice of reading what is on your website; they will skim through it hitting the high points and will skip everything else. This can lead to boredom, not getting full information regarding your products and services and may decrease the likelihood of making a sale.

Demonstrations

A website video is the perfect way to show off your products. Everyone loves new products but they are sometimes hesitant to make a purchase unless they fully understand the functionality of the product. You should consider making a website video demonstration, highlighting how a particular product works or to describe your services in detail.

Optimization

The whole purpose of search engine optimization is to maximize the visibility of your website among the millions of other sites currently on the internet. Having a video on your website will help drive a higher volume of traffic to your site and traffic equals sale.

Omnipresence

Amid busy lives and hectic schedules, we would all love the ability to be everywhere and accessible to everyone all at once. A website video enables you to do just that. Web video is fast becoming as commonplace as text on a website just much more convenient and informative to viewers. Simply put, if you don’t have a website video, you are behind the times and losing potential sales.

ROI

Websites offer a better return on investment versus traditional text filled web pages by improving the favorability of your brand, products, or services. Website video helps consumers become more aware of your brand, which in turn will improve sales.

Believability

Website videos help lend believability to your company, products, and services because it enables viewers to see your business in action and have a one on one experience. In addition, a video can highlight testimonials of past customers, which will help lend credibility to your company and increase sales.

As you can see, there are many reasons for having a website video. If you are trying to heighten visibility, give potential customers a more interactive experience, and encourage more sales, you should seriously consider creating a video.

Until next time,

Paul